Lawyer turned entrepreneur

Loni Edwards is a lawyer turned entrepreneur based in New York City.  

She is the Founder + CEO of The Dog Agency: “the first—and really, only major—management company for social media celebrity animal clients.” - VOGUE

Prior to founding TDA, she created a tech-enabled fashion brand, emPOWERED, where she was granted the utility patent on adding phone charging capabilities to handbags and luggage. Loni sold emPOWERED in 2015.

Loni is a graduate of Harvard Law School, Cornell University and Phillips Academy Andover. 

When she’s not working she loves traveling the world with her own celebrity pet, Chloe The Mini Frenchie.